![]() ![]() They also used the future value of potential profits to drive profits up for the current day which should have been against the rules due to the ethical standards of business. An additional example of efficiency by Enron was inflating the numbers which provided the desired efficiency and predictability that investors wanted. This type of work ethic coincides with efficiency our first dimension of McDonaldization. Lay had ambition and knew his life could be better, his ultimate goal was to become rich. Gibney, (2007) stated that Ken Lay grew up poor but he learned the value of hard work. In addition, ENRON’s use of efficiency, calculability, predictably and control, which are the four dimensions of McDonaldlization helped them succeed in the business world …show more content… Enron was an energy, stock exchange, and services company. ENRON’S aggressive culture and risk taking contributed to their collapse. However, its collapse affected thousands of employees and bankruptcy left investors with worthless stock. ENRON was superior at energy deregulation and became one of nation's ten largest companies. Progressive rationalization can actually result in some irrational consequences. “The process of rationalization causes society to put a great deal of emphasis on efficiency, predictability, calculability and control”. Show More ENRON: The Smartest Guys in the Room film reflection According to Ritzer, (2004). ![]()
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